With the introduction of La Boulange pastries, Starbucks will be
transforming their pastry cases across Canada on March 3, 2015. The
transformation is the product of a partnership between Starbucks and La
Boulange, an iconic San Francisco pastry shop founded by renowned French chef,
baker and cookbook author Pascal Rigo.
Born in Bordeaux, France, Pascal was introduced to the
craft of French baking at a young age. It clearly had a strong influence on his
life as he worked in Paris and Bordeaux for reputable bakers before becoming a
certified baker himself. In 1995, he moved to California and the rest
is history. La Boulange now has over 20 cafes across Bay Area. They pride
themselves on making all their traditional pastries and baked goods from
scratch, using simple and fresh ingredients.
With the same philosophy, Pascal has worked with Starbucks to
offer authentic, French-inspired pastries with high quality ingredients. Think
real butter and single origin chocolate!
La Boulange products were successfully
launched in stores across the US in 2013. Canada’s turn to get a taste of these
delicious pastries. In March, the pastries
will begin to roll out in British Columbia and Ontario, which make up over 70%
of Canada Starbucks locations. The roll out will continue into Quebec and
Atlantic locations at the end of March with the remaining provinces in June.
